Once your EasyStore App is ready, choose how merchants will get it:

Option	Best for	Review needed?
Private share by link	Your own clients, or apps built for specific stores	No
Publish on the EasyStore App Store	Apps meant for every EasyStore merchant	Yes

Partner app or custom app?

There is a third way to connect a store to the EasyStore API: a custom app, which a merchant creates inside their own store's admin. All three call the same API with the same EasyStore-Access-Token header. They differ in where the app is created, how the token is issued and how many stores can use it.

	Partner app, App Store	Partner app, private link	Custom app
Created in	Partner Dashboard, by a developer or agency		The store's admin panel, Apps → Develop custom app, by the merchant
Stores	Any store, from the App Store	Any store you send the link to	Only the store that created it
How the token is issued	OAuth: the merchant approves scopes, then your Redirection URL exchanges a code for a token. Each store gets its own token.		Shown on the custom app page. No OAuth.
What you build	A web service with an App URL, a Redirection URL and HMAC verification		Only the code that calls the API. If you use webhooks, also a public HTTPS webhook handler with HMAC verification.
UI inside the admin panel	Yes, your App URL can be embedded in the admin		No
Changing scopes	Your app requests new scopes and the merchant approves them		The merchant ticks or unticks scopes on the custom app page
Review	Yes	No	No

Choose a custom app if the integration is for one store and the merchant can create it in their admin. Choose a Partner app if more than one store will install it, it needs its own screen inside the admin, or it will be listed on the App Store.

Private share by link

If your app is for a private client, or was built for specific EasyStore stores, share your app link with them. The link opens your app's page, which has an Install button. Any store with the link can install the app. No review, approval or publishing is needed.

1. Open your app's details page in the Partner Dashboard.
2. Click View app at the top. This opens your app link.
3. Copy the link and send it to your client, so they can install the app into their store.

Not the same as a custom app. A privately shared Partner app still installs through OAuth, and each store gets its own token. A custom app is created inside one store's admin and never has an install link. See Partner app or custom app?

Publish on the EasyStore App Store

If your app is meant for every store on EasyStore, publish it on the EasyStore App Store, where it gains more exposure and can be installed by more merchants. Before it can be published, EasyStore reviews your app to check its installation, uninstallation and functionality.

What is the EasyStore App Store?

The EasyStore App Store is where EasyStore merchants browse and install apps for their stores, just like the Apple App Store, Google Play Store or Huawei AppGallery.

Charging merchants

EasyStore doesn't bill merchants for your app. If your app is paid, charge merchants through your own subscription or billing system, for example a sign-up and payment page on your website or inside your app's UI. Say how pricing works in your app's description, so merchants know before they install.

Publishing flow

1. Prepare your listing. See the checklist below.
2. Send your review materials to EasyStore by email.
3. Submit the app for review in the Partner Dashboard. The status changes to Under review.
4. EasyStore reviews the app. If anything else is needed, we reply to your email.
5. Once approved, the status changes to Unpublished. Your app is approved but not live yet.
6. Publish the app yourself by clicking Publish on app store. Your app is now live on the App Store.

Step 1: Prepare your listing

Make sure your app details page in the Partner Dashboard is complete:

• The app name is appropriate
• The short description clearly says what the app does
• The description gives merchants the essential details about the app
• The app has an icon (200 × 200px) and a banner (646 × 313px)
• The support URL points to a working support page

Also test the full flow on a development store. Use the go-live checklist.

Steps 2–4: Submit for review

Send your review materials

Email dev@easystore.co with the subject "EasyStore App Publish Application", including:

Material	What to include
App description	A text description of what the app can do: its main features and how merchants use it
Demo video	A video showing how the app works, from installation to its main features
Testing account	Login details for your app (or service) that our reviewers can use to test it end to end

Submit the app in the Partner Dashboard

Send the email first. Then go to your app details page, click Submit app review, confirm that you have emailed your review materials, and submit. The app's status changes to Under review and EasyStore is notified.

If anything else is needed during the review, EasyStore will reply to your email.

Steps 5–6: Publish after approval

Approval doesn't publish your app automatically, so you control when it goes live. Check your app's status in the Apps list:

Status	Meaning	What to do
Under review	EasyStore is reviewing your app	Wait, and watch your email for questions
Rejected	Your app needs changes before it can be approved	Make the requested changes, then click Submit app review again
Unpublished	Approved. Your app passed review, but isn't live on the App Store yet.	Click Publish on app store on the app details page
Published	Your app is live on the App Store	Nothing. To take it down, click Unpublish from app store